MAIN STREET USA & Sustainability

Sprawl cannot compete with the history, architecture, human scale and authenticity of Main Street.

But how do we break our addiction to enormous ugly parking lots, congested traffic, mediocre chain restaurants and impersonal service at giant retailers?

How can Main Street Compete?

Main Street must brand itself as the healthy, convenient, sociable, artsy and soul-soothing alternative to corporate malls and big box stores.
Main Street can learn a lot about its growth potential by studying sustainability.

Going green grew from an oft-ignored niche concept to an essential element in America’s building, buying and advertising.
Sustainability’s Lessons
Not that long ago, wind power was for fairy tales and green was a color choice.

Fossil fuels still reign, but ecological disasters, soaring prices and dependency on dwindling supplies has our nation thinking green.

Sustainability’s Lessons
Clean, green energy clearly is a growing market with limitless potential.

Main Street’s compact sustainability also has a huge potential to provide green living.