MARKETING MASTER DEBRA RUH LEADS THE WAY TOWARD BRAND LOYALTY AND GROWTH WITH THE DISABILITY COMMUNITY

INCLUSION BRANDING: REVEALING SECRETS TO MAXIMIZE ROI

OUR FAVORITE EXCERPT #2

People with disabilities have been great contributors to a culture and community because they have incredibly great sense of humor and positive attitudes.

Does that mean everyone in the community has those attributes? 

Of course not.

But as a general characteristic with the community, people with disabilities are great problem solvers and have great empathy for others.

These are the kinds of employees I want in my company, and many corporations are starting to recognize that.

--Introduction by Richard Schatzberg, Page XXII

MARKETING MASTER DEBRA RUH LEADS THE WAY TOWARD BRAND LOYALTY AND GROWTH WITH THE DISABILITY COMMUNITY

INCLUSION BRANDING: REVEALING SECRETS TO MAXIMIZE ROI

OUR FAVORITE EXCERPT #1

Disability inclusion changes lives.

Being employed at something we are good at can contribute to, make a difference in, and build self-esteem, economic self-sufficiency, self-worth and financial security.

This is something we all strive for, and it's something people with disabilities seek too.

This is why employment for people with disabilities is transformational--it not only changes the employee, it also changes their co-workers, their customers, and communities, and all the other lives they touch.

--Forward by Partick Romzek, Page XV