Tuesday, November 10, 2015

THE CASE AGAINST URBAN CORRIDORS THAT ACT LIKE HIGH-SPEED HIGHWAYS

AS PUBLISHED IN THE PRESTIGIOUS CEOS FOR CITIES SITE



 
From the beginning of urbanized America, streets functioned to provide mobility in many ways:
People walked to work, trolley, horse-drawn then powered moved workers from factories and offices to home. Trains played a role in commutes. Bicycles incited a pedal power mobility craze for a while.

Then the automobile came along.


By the 1950s, roads became the sole domain of automobiles.

The automotive industry even created the term “jay walking” and launched a campaign to demonize people on foot.

Sidewalks shrunk and beautifully landscaped medians were torn out to create more lanes for automobiles.

Trolley lines were ripped out and replaced with buses. But buses were devalued and branded as last ditch transportation for the unfortunate. Only the sedan was fit for the upwardly mobile middle class American.

Crosswalks were diminished. Those brazen enough to move around on two feet were seen as merely an impediment to moving more cars faster.

Government loans encouraged suburban single family homebuilding, giving rise to the super highway, and when highways weren’t enough, surface streets – even the most picturesque and historic – were overhauled to turn them into another layer of de facto highways.

After a half century of destroying hundreds of urban corridors for the sake of the almighty automobile, sanity started to creep bank into the minds of elected officials, town planners and constituents.

Milwaukee, San Francisco and other major cities razed elevated highways that had torn apart their urban fabric. Boston paid billions to put its in-town highway underground, with acres of urban park space and connectivity built above.

Miami, which consistently/tragically ranks near the top of annual lists of the most deadly cities for pedestrians in America, is slow to offer options for pedestrians, bicyclists, public transit riders, wheelchair users and others who do not wish to be beholden the automobile.

Construction for I-95 tore apart the city’s historic community. Car dependence reigns supreme despite tens of thousands of dwelling units being built in what should be a walkable urban core. Because Miami grew up in the car age, its commute times are among the longest in America.

Something has to give.

Miami’s PlusUrbia Design, a design practice dedicated to creating better places, is trying to undo car culture chaos in its hometown.  The studio, known for its acclaimed Wynwood Neighborhood Revitalization District plan, is working to save Miami’s best-known street.

Calle Ocho, the heart of Little Havana, functions as a high-speed highway into Downtown Miami and Brickell, its financial district. Two PlusUrbia team members, who each live in historic homes just blocks from Calle Ocho, have dubbed the dangerous road “Highway Ocho.”

For half a century, Calle Ocho (SW 8th Street) has served as an eastbound speedway for commuters, along with the equally dangerous one-way, three-lane, westbound SW 7thStreet. It is time to make streets for the people, not simply for cars.

Originally a two-way typical American main street, Calle 8 was transformed in the late 60s into commuter highway.  A few years later, the nearby Dolphin Expressway (I-836) was completed.

Despite the opening of an elevated east-west speedway into downtown, Calle Ocho’s prime stretch between 27th Avenue and I-95 was never converted back into the quaint main commercial core of Little Havana.

Plusurbia Design proposes to turn Calle 8 back to its original, main street self.  The firm’s calmed traffic and wider sidewalks would reverse 50 years of degraded neighborhoods and commerce left in the wake of a corridor turned freeway.

PlusUrbia advocates for Calle Ocho as a destination, not as a pass-through corridor scarring one of the oldest, most authentic neighborhoods left in Miami.

The Florida Department of Transportation is currently studying the SW 7th and SW 8th Street corridors.  Early Little Havana community meetings have shared FDOT scenarios that seem to be more concerned with vehicle movement than people movement.

By early 2016, the state transportation agency will pick a team of consultants to conduct a $2 million study and redesign of the corridor.  PlusUrbia, which has committed 500 staff hours to its pro-bono redesign effort, was approached by major engineering firms to serve as a consultant for the SW 7th and SW 8th project. However, the studio has turned down those opportunities to better serve the public interest.

PlusUrbia, with strong ties to Little Havana, wants to unlock Calle 8’s potential by proposing the restoration of the original two-way traffic. The Miami-based urban design firm has created images of a 21st century Calle Ocho with multimodal transportation alternatives such as dedicated bike and transit lanes, comfortable wide sidewalks and additional safe crosswalks in a vibrant urban setting.

More than 100 Little Havana stakeholders attended PlusUrbia’s October forum to share a vision for a better Calle Ocho. A diverse group of urban and transportation design experts worked interactively with the audience to empower the growing grass roots movement for calmed traffic and a better pedestrian experience on SW 7th and SW 8th streets. The overwhelming opinion of those in attendance, including three elected officials, is that Calle Ocho and SW 7th must be Complete Streets that serve pedestrians, cyclists and public transit equally with automobiles.

PlusUrbia’s designers firmly believe Calle 8 should be for all Miamians to enjoy, not only to drive through.  Its pro-bono effort believes popular opinion will rescue SW 8th Street from half a century of destruction as “Highway Ocho”.

From its office, on a bike lane footsteps from a commuter train station, PlusUrbia hopes to export its Calle Ocho campaign nationwide. The firm believes democratic streets – that treat pedestrians, cyclists, transit riders and automobiles equally – will benefit every urban corridor in America: from the subtropics to Main Street USA.

The studio’s work on the Wynwood Neighborhood Revitalization District earned the American Planning Association’s 2015 America’s Great Places Award. The entire staff of Miami-based boutique urban and architectural design firm is contributing to the landmark Calle Ocho complete streets visioning effort. PlusUrbia Founder Juan Mullerat and storyteller Steve Wright both live blocks from Miami’s Calle Ocho. Both have first-hand knowledge of the dangers of an urban corridor turned into a highway. Wright’s wife uses a wheelchair for mobility and Mullerat has two young daughters in strollers. Wright is a regular contributor to CEOs for Cities and other urban blogs. Mullerat, Assoc. AIA, APA, NCI, CNU, is an award-wining urban designer who has created walkable neighborhoods around the world.
https://ceosforcities.org/2015/11/the-case-against-urban-corridors-that-act-like-high-speed-highways/

Sunday, November 8, 2015

PROFESSIONALLY CRIPPLED

FROM THE AUTHOR OF THE UPCOMING MEMOIR: Earthbound TomBoy



By Heidi Johnson-Wright

Denial and acceptance seem, at first blush, to be polar opposites. Or perhaps two sides of the same coin. 

As a kid, I figured you either completely accepted something, or completely denied it. The light switch was either on or off, with no shades of gray in between. Decades later, I eventually realized the irrationality of such an extreme viewpoint.  I began to see that one could indeed accept certain layers of something, yet deny others. Such as a disability.

Since I was about 10 years old, my disability had become visually obvious. I could walk unassisted sometimes – wheelchair on the sidelines – yet there was no denying I was disabled. 

Arthritis had irrevocably claimed me. I had the classic look of a 1970s-era juvenile rheumatoid arthritis survivor. Should you meet anyone of my era who had severe JRA, our look is unmistakable. 

We have very small chins because of jaw joint damage. Our faces simply didn’t grow fully. We can’t turn our necks so we follow things with our eyes only. Our shoulder width is narrow. We struggle to raise our arms, which are short. Our hands are small. Our fingers are twisted, gnarled.

A JRA survivor’s gait is more of a side-to-side motion, rather than one of forward strides. If our hips were affected – especially if they were replaced – our lower backs are arched and our buttocks stick out. We have knee contractures that keep our legs perpetually bent.

With all of these undeniable physical changes, you’d think my acceptance of my disability would be complete. Yet when when I started using a wheelchair more often for mobility, I would sometimes find myself jumping hoops of rationalizations.

“I can still walk a little bit, so I’m not as disabled as those other chair users,” I thought.

One thing I tried to avoid was looking – as I called it – “professionally crippled.” While I couldn’t actually define the term “professionally crippled,” I knew it when I saw it. Kind of like Supreme Court Justice Potter Stewart’s take on “obscenity.”

The professionally crippled of the world tricked out their wheelchairs with beverage holders and bumper stickers. They didn’t discreetly hide their wheelchair battery chargers or reacher sticks or even urinals. They left things spread out for anyone to see. They cared more about convenience than appearance.

As I began my second half-century on this Earth, I still like to look my best. But now I value convenience and ease and lack of hassle more than ever. Part of it stems from just being older and a bit more depleted of energy. Plus, with age, comes wisdom and the ability to sort out what really matters and what doesn’t.

Time has also eroded away some of my underlying layers of denial. You might even say I’ve moved up from amateur to professional rank. I’ve learned to embrace my disability identity. It’s who I am. 

I’ve earned it. I own it. And I refuse to be ashamed.

Friday, November 6, 2015

COLLABORATION IN ACTION: WYNWOOD NRD-1

PLUS URBIA DESIGN'S JUAN MULLERAT WILL JOIN OTHER EXPERTS TO TELL THE STORY OF THE AMERICAN PLANNING ASSOCIATION AWARD-WINNING WYNWOOD NEIGHBORHOOD REVITALIZATION DISTRICT DURING NOVEMBER 20 EVENT IN WYNWOOD.  SEE THE FLYER:





JUAN MULLERAT (Assoc. AIA, APA, NCI, CNU) is a designer at Plusurbia Design with over 15 years of experience in urban and architectural design with awards and published works in both urban design and architecture. Mullerat excels at leading public workshops that have resulted in award-winning plans and projects at a variety of scales.

Mullerat is a Professor of Architecture at the University of Miami and has lectured in numerous universities. His work strives to create and capture the essence of places that transcend trends and value culture. It is Mullerat’s belief that a society can be understood by the nature of its public spaces.

"It is in our shared spaces where our cultural DNA is shaped, and our collective identity evolves; it is in those places where we become part of something larger than ourselves. By creating them and capturing the life within them, we induce and become witnesses of our evolution as people."

Wednesday, November 4, 2015

TIME FOR TOOT YOUR OWN HORN WEDNESDAY

PLUS URBIA DESIGN FEATURED IN PLANNING MAGAZINE'S MAIN STORY

Every marketer knows that positioning is the key to developing more business for his/her firm, studio, client, etc.

But there are dozens of social media platforms, trade magazines, general interest publications, English and Spanish media (very relevant in Miami), newspapers, radio programs, blogs, etc.

How on earth do you separate your company from all the noise?

Is a small story in a large, but circulation-bleeding daily newspaper better than being the top article in a snarky but popular blog? Or is it vice versa?

In Miami, do you want to be the lead story on a Spanish language TV station with low ratings, or the last little throw in story on the second ranked English Language TV news program?

There are too many variables to say which is best for each unique situation.

What I do know is that you do need to toot your own horn to separate yourself from the competition.
But unless you’re an echo maniac with no shame, you better play some darn pretty be bop notes when you sound your trumpet to your clients, competitors and the public.

In other words, don’t create a blog, press release, story pitch, smoke signal, branded sand castle, you tube post, Facebook update or other self-promotion – that is based on all sizzle and no steak.

For more than a year of serving as Communications Manager at PlusUrbia Design in Miami, I have found that flashy attempts at media attention get you nowhere.

Storytelling, based on facts, trends, innovations and relevancy to everyday life get tens of thousands of dollars in free media.

Take this thumbnail case study on the Wynwood Neighborhood Revitalization District created by PlusUrbia.

It took dozens of email and phone calls, with dozens of different angles, to get an editor I know to assign a Planning Magazine expert contributor to a story on planning for Arts Districts.

Today, the story posted – and it’s the main feature in the prestigious monthly magazine published by the American Planning Association.

Here's a link to a Planning Magazine story that dedicates 450+ words and the story-ending memorable quote block to PlusUrbia Design:

https://www.planning.org/planning/open/2015/artsculture.htm

PlusUrbia is an amazing collaborative that has gotten tons of local work in the past year, not to mention an APA award for its collaborative work in Wynwood with the City of Miami, Wynwood BID and Akerman firm.

PlusUrbia’s “Cabin in the Grove” design studio is the perfect place for me to work as a teammate with brilliant designers while we: earn media, focus RFPs, sharpen writing, streamline contest entries, clarify web content, expand brand and share success on social media.

Including the prestigious main feature story in Planning Magazine, PlusUrbia has become quite the global, national and local media darling.

In the past 90 days, my work with this firm has gotten lead television stories in Spanish and English, nearly two dozen major blog stories (including Curbed), more than one dozen print feature stories (Herald, SOFLA Biz Journal, Miami Today) and NPR multiple interviews.

We have also placed a pair of expert op-ed pieces on essential urban design issues that are important in Miami, but relevant to hundreds of cities around the nation and beyond.

If PlusUrbia’s designers didn’t create great work, there would be no story to tell.

Thanks PlusUrbia. The partnership has been amazing.

WWW.PLUSURBIA.COM