Showing posts with label arts district. Show all posts
Showing posts with label arts district. Show all posts

Thursday, December 31, 2015

2015 CLOSES WITH MORE CITY OF MIAMI COLLABORATION ON WYNWOOD NRD -- PROGRESSIVE COMPROMISE KEY TO LATEST ASSET OF FLEXIBLE, SUSTAIANBLE PLUS URBIA DESIGN PLAN




WYNWOOD TO FUND WORKFORCE HOUSING

Written by John Charles Robbins on December 29, 2015 – Miami Today.

Of all the legislative changes made this year designed to encourage the continued evolution of the Wynwood Arts District, one item remained in limbo for months.

After fine-tuning and tweaking and re-tweaking, Miami city commissioners in December finally adopted an ordinance creating a new public benefits trust fund devoted entirely to the booming neighborhood north of Northwest 20th Street.

What is the most significant outcome of the delay? The final version will require annual allocation of at least 35% of the money in the trust toward affordable and workforce housing.
Much of Wynwood is in District Five, represented by Commissioner Keon Hardemon, and he fought for the changes – particularly setting aside a larger share of the new fund for affordable housing in a city that has little.

In July, commissioners approved the start of a process to expand the boundaries of the Wynwood Business Improvement District, or BID, and gave preliminary approval to a handful of ordinances to provide new tools to the booming area east of I-95, including land use and zoning changes.
And the commission approved on first reading the Wynwood Neighborhood Revitalization District Plan.

The first of its kind in the city, the plan’s new zoning regulations for Wynwood are designed to encourage new, mixed-use residential and office developments, create dedicated funding for neighborhood improvements, promote pedestrian-focused activated streets and preserve the area’s unique artistic and industrial character.

Commissioned by the Wynwood BID, the plan was developed by planning firm PlusUrbia in conjunction with the improvement district and the City of Miami’s Planning Department. Supporters have referred to the plan as Wynwood 2.0.

Final approvals came from commissioners in September, with a few modifications. However, the proposal to create a public benefits trust fund and a body to oversee the funds was deferred at the urging of Mr. Hardemon.

City planners were directed to rewrite the enabling legislation.

At the December meeting, Mr. Hardemon said he still wasn’t satisfied with the wording. The item was again deferred to later in the day for final modifications.

Planning Director Francisco Garcia later said that staffers sat down with stakeholders to author a “better” ordinance.

Commission chairman Wifredo “Willy” Gort spoke in favor of offering incentives to developers that will lead to more affordable housing.

“It can be done. We need to start mixing housing,” said Mr. Gort.

“As Wynwood is growing, it should have a mix,” Commissioner Francis Suarez said.

Along with increasing the percentage of money earmarked for affordable housing, the final version of the ordinance built in more city commission oversight and control of the fund.

Mr. Hardemon said the final version was “more palatable.” The ordinance was adopted unanimously.
Steve Wernick, representing the business improvement district, told commissioners this involves a brand new revenue stream that will be spent to make public improvements. He said improvement district members have “a strong commitment to invest in the public realm.”

The legislative changes in large part are designed to encourage further transformation of Wynwood from a non-descript manufacturing and warehouse area into a colorful and thriving neighborhood of galleries, shops, restaurants and pubs while nurturing a street art scene that has gained international attention.

The overall redevelopment plan promotes inclusion of murals and glass on new buildings, creates financial incentives for low-rise buildings, and reduces allowable heights for most new buildings to eight stories. It also encourages pedestrian walkways and open spaces, green roofs, parks and increased shade.

Instead of calling the new plan the “Wynwood Neighborhood Revitalization District Plan,” commissioners followed Mr. Hardemon’s recommendation to change the name to Neighborhood Revitalization District-1 or NRD-1.

The moniker is referred to in the final ordinance creating the public benefits trust fund.

The legislation notes that “unique conditions exist within the boundaries of the NRD-1 including a lack of parks, open space and civic space and a lack of public land that is available to be developed or dedicated by the city for such purposes … and the city seeks to encourage reinvestment in infrastructure and seeks other creative solutions to create parks, open space, civic space, and civil support uses to allow for and facilitate new residential uses within the NRD-1 boundaries.”

It’s intended that the public benefits trust fund be established “in order to collect the cash contributions made according to the Miami 21 Code … to supplement affordable/workforce housing, public parks and open space, and green building certification shortfalls,” the legislation says.

The Wynwood Business Improvement District, through a five-member committee, will allocate money in the fund within the NRD-1 boundaries.

The committee will be made up of one member directly appointed by the commissioner from District Five, one member appointed by the commissioner from District Two, one member appointed by the full city commission, and two members appointed by the improvement district’s board and submitted to the city commission for confirmation.

The committee must report to the commission annually, and the trust fund is to be reviewed by the commission every three years.

The business improvement district formed in 2013 as a city municipal board. Its directors are drawn from the hundreds of property owners throughout the 50-block community. The improvement district works to enhance security and sanitation services, raise awareness of advancements and plan for the future of Wynwood.

A planning staff report on the revitalization district says: “Wynwood is transitioning into a globally-recognized destination for art, fashion, innovation, and creative enterprise. It is vital that the Wynwood Arts District accommodate new uses and development while creating new public and private open space opportunities for its existing and future residents.”

The revitalization district is to establish protective regulations to guide the transition from an industrial district into a diverse, mixed-use area to include industrial, retail and residential components, the report says.

“The neighborhood revitalization district regulations will also preserve the unique street art and industrial characteristics of the current Wynwood Arts District while promoting an environment where people work, live, and play,” it says.

Although many of the components of Wynwood 2.0 were approved, the boundaries ultimately did not expand.

Thanks to Miami Today for recognizing the leadership of city of Miami appointed and elected officials who worked on approving every element of the Wynwood NRD.



Monday, November 30, 2015

ART BASEL MIAMI


ENJOYED A SNEAK PREVIEW OF WYNWOOD GARDEN

Without the Goldman Family, there would be no Miami Beach Art Deco District renaissance.

Center City Philadelphia wouldn't have a 13th Street Rebirth.

Parts of Manhattan would have been slower to renew.

And certainly, Miami's famed Wynwood would not be a world-famous arts district without the hard work of the late Tony Goldman and his entire family.

PlusUrbia Design is proud to have worked with the Goldmans and other stakeholders to create the Wynwood Neighborhood Revitalization District.

The firm also is proud to have designed Wynwood Garden, the next great open space, event space and home of mural art next to the famous Wynwood Walls and Wynwood Doors -- all thanks to the Goldman Family.

We checked out the progress -- and enjoyed the barrier-free paved access -- on the Thanksgiving weekend.

Two giant thumbs up.


www.plusurbia.com

Wednesday, November 4, 2015

TIME FOR TOOT YOUR OWN HORN WEDNESDAY

PLUS URBIA DESIGN FEATURED IN PLANNING MAGAZINE'S MAIN STORY

Every marketer knows that positioning is the key to developing more business for his/her firm, studio, client, etc.

But there are dozens of social media platforms, trade magazines, general interest publications, English and Spanish media (very relevant in Miami), newspapers, radio programs, blogs, etc.

How on earth do you separate your company from all the noise?

Is a small story in a large, but circulation-bleeding daily newspaper better than being the top article in a snarky but popular blog? Or is it vice versa?

In Miami, do you want to be the lead story on a Spanish language TV station with low ratings, or the last little throw in story on the second ranked English Language TV news program?

There are too many variables to say which is best for each unique situation.

What I do know is that you do need to toot your own horn to separate yourself from the competition.
But unless you’re an echo maniac with no shame, you better play some darn pretty be bop notes when you sound your trumpet to your clients, competitors and the public.

In other words, don’t create a blog, press release, story pitch, smoke signal, branded sand castle, you tube post, Facebook update or other self-promotion – that is based on all sizzle and no steak.

For more than a year of serving as Communications Manager at PlusUrbia Design in Miami, I have found that flashy attempts at media attention get you nowhere.

Storytelling, based on facts, trends, innovations and relevancy to everyday life get tens of thousands of dollars in free media.

Take this thumbnail case study on the Wynwood Neighborhood Revitalization District created by PlusUrbia.

It took dozens of email and phone calls, with dozens of different angles, to get an editor I know to assign a Planning Magazine expert contributor to a story on planning for Arts Districts.

Today, the story posted – and it’s the main feature in the prestigious monthly magazine published by the American Planning Association.

Here's a link to a Planning Magazine story that dedicates 450+ words and the story-ending memorable quote block to PlusUrbia Design:

https://www.planning.org/planning/open/2015/artsculture.htm

PlusUrbia is an amazing collaborative that has gotten tons of local work in the past year, not to mention an APA award for its collaborative work in Wynwood with the City of Miami, Wynwood BID and Akerman firm.

PlusUrbia’s “Cabin in the Grove” design studio is the perfect place for me to work as a teammate with brilliant designers while we: earn media, focus RFPs, sharpen writing, streamline contest entries, clarify web content, expand brand and share success on social media.

Including the prestigious main feature story in Planning Magazine, PlusUrbia has become quite the global, national and local media darling.

In the past 90 days, my work with this firm has gotten lead television stories in Spanish and English, nearly two dozen major blog stories (including Curbed), more than one dozen print feature stories (Herald, SOFLA Biz Journal, Miami Today) and NPR multiple interviews.

We have also placed a pair of expert op-ed pieces on essential urban design issues that are important in Miami, but relevant to hundreds of cities around the nation and beyond.

If PlusUrbia’s designers didn’t create great work, there would be no story to tell.

Thanks PlusUrbia. The partnership has been amazing.

WWW.PLUSURBIA.COM

Friday, November 21, 2014

WYNWOOD WALLS


Hundreds of thousands will come to greater Miami the first week of December to attend Art Basel Miami Beach.

Tens of thousands will be spent on admissions and tens of millions will be spent on fine art.

All of that is wonderful and our subtropical city is better of for it.



But the best art in all of South Florida is free.

The largest collection of outdoor mural art on earth is located in Wynwood, a still gritty former warehouse district just northwest of Downtown.

The late Tony Goldman's Wynwood Walls started it all.