TOOLKITS, TECHNIQUES, HIGH-TECH AND NON-TRADITIONAL/DIVERSE COMMUNITY ENGAGEMENT HELPS TO MAKE PLANNING ABOUT PEOPLE
People, not the project, must come first.
“High tech is great, but we also need high touch. That
means going to where the people are and finding people who speak the
neighborhood language,” said Jason Jordan, director of Policy & Government
Affairs at the American Planning Association (APA), meaning local nuances, not
just languages other than English.
“We need to understand all the layers that factor into
the neighborhood’s identity — the housing market, job accessibility, impacts.”
“Great public engagement means people are working with
officials to solve a problem, as opposed to organizing to oppose a project,” he
said.
“People have every right to oppose something — but they
might not if the process weren’t front loaded.”
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