TOOLKITS, TECHNIQUES, HIGH-TECH AND NON-TRADITIONAL/DIVERSE COMMUNITY ENGAGEMENT HELPS TO MAKE PLANNING ABOUT PEOPLE
Dr. Tiffany Manuel, president & founder of TheCase Made, specializes in social justice and authored a book about how to build public support for initiatives.
“Case making, from
my vantage point, is building that sense of ‘we,’ before you get to the
planning table,” she said.
“[Government agencies] must think about who will have
access; whose priorities will inform our planning process.
Planning is inclusive when we are thinking about the
needs of everybody, not just some.
Casemaking establishes the feeling that all people are
rockin’ in the same boat.”
Manuel said too many planning workshops or hearings are
focused on a specific zoning change or neighborhood project.
She said plans get buy-in when there is a sense of legacy
— that the city wants to create something “that will outlive us in the
community.”
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