Tuesday, September 3, 2019

MARKETING MASTER DEBRA RUH LEADS THE WAY TOWARD BRAND LOYALTY AND GROWTH WITH THE DISABILITY COMMUNITY

INCLUSION BRANDING: REVEALING SECRETS TO MAXIMIZE ROI
OUR FAVORITE EXCERPT #7
“Only 17% of us start out our lives with our disabilities, and so people join the disability ranks by accidents, illness, injuries…

They just never anticipated this, so they join, and yes, that can cause them some high anxiety and fearfulness, but at the same time, any good business person would say, 

‘Why would I lop off 20% more people into the applicant pool and skim the very best people off the top and include some of those folks with disabilities, wouldn’t I be a better business for it?’”

--John Kemp quote in interview with Debra Page 119


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