“We've found that the restaurants that create the most predictable and consistent experience are the ones
that are rewarded with return business,” he said. “Are your online menus
and hours of operation accurate?
Do you answer phone and online orders in
a timely way? When a customer chooses you to spend their more scarce
dining dollars…when you say you'll have it ready curbside, they don't need a
James Beard-level meal -- they just need James Beard-level customer service.”
Emerson it is often easier and less
expensive to have groceries delivered and to cook at home. He said small
businesses owners should challenge themselves and their teams to make the
curbside delivery a simple yet fun experience.
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