OUR FAVORITE EXCERPT #3
Over a
billion people around the world have disabilities.
That means over a billion people
around the world, and their families, are making consumer-purchasing decision
every day, looking for products that meet their unique and specific needs, as
well as products that are not related to ability.
When these consumers’ product
needs go unmet because brands aren’t reaching them with strategic marketing
campaigns or aren’t creating the products in the first place, countless dollars
are being left on the table.
And when these consumers buy everyday products
from indiscriminate brands because they can find no inclusive brand to give
their loyalty to, that translates to more missed profits for you.
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