Saturday, August 31, 2019

MARKETING MASTER DEBRA RUH LEADS THE WAY TOWARD BRAND LOYALTY AND GROWTH WITH THE DISABILITY COMMUNITY

INCLUSION BRANDING: REVEALING SECRETS TO MAXIMIZE ROI
OUR FAVORITE EXCERPT #4



Disabilities are a natural part of the human condition, and the emerging socially conscious consumer doesn’t’ want to define a person by one dimension of their humanness. 

This consumer already believes that having a visible or invisible disability does not mean a person is broken, unwilling, or unable to contribute, and you can show them that your brand is keeping up with, or even leading this evolution of consciousness, by hiring inclusively. 

Bottom line: Employing persons with disabilities not only expands your pool of possible talent, it is smart business.

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