PLUS URBIA DESIGN FEATURED IN PLANNING MAGAZINE'S MAIN STORY
Every marketer knows that positioning is the key to developing more business for his/her firm, studio, client, etc.
But
there are dozens of social media platforms, trade magazines, general
interest publications, English and Spanish media (very relevant in
Miami), newspapers, radio programs, blogs, etc.
How on earth do you separate your company from all the noise?
Is
a small story in a large, but circulation-bleeding daily newspaper
better than being the top article in a snarky but popular blog? Or is it
vice versa?
In Miami, do you want to be the lead story on a
Spanish language TV station with low ratings, or the last little throw
in story on the second ranked English Language TV news program?
There are too many variables to say which is best for each unique situation.
What I do know is that you do need to toot your own horn to separate yourself from the competition.
But
unless you’re an echo maniac with no shame, you better play some darn
pretty be bop notes when you sound your trumpet to your clients,
competitors and the public.
In other words, don’t create a blog,
press release, story pitch, smoke signal, branded sand castle, you tube
post, Facebook update or other self-promotion – that is based on all
sizzle and no steak.
For more than a year of serving as
Communications Manager at PlusUrbia Design in Miami, I have found that
flashy attempts at media attention get you nowhere.
Storytelling, based on facts, trends, innovations and relevancy to everyday life get tens of thousands of dollars in free media.
Take this thumbnail case study on the Wynwood Neighborhood Revitalization District created by PlusUrbia.
It
took dozens of email and phone calls, with dozens of different angles,
to get an editor I know to assign a Planning Magazine expert contributor
to a story on planning for Arts Districts.
Today, the story
posted – and it’s the main feature in the prestigious monthly magazine
published by the American Planning Association.
Here's a link to a
Planning Magazine story that dedicates 450+ words and the story-ending
memorable quote block to PlusUrbia Design:
https://www.planning.org/planning/open/2015/artsculture.htm
PlusUrbia
is an amazing collaborative that has gotten tons of local work in the
past year, not to mention an APA award for its collaborative work in
Wynwood with the City of Miami, Wynwood BID and Akerman firm.
PlusUrbia’s
“Cabin in the Grove” design studio is the perfect place for me to work
as a teammate with brilliant designers while we: earn media, focus RFPs,
sharpen writing, streamline contest entries, clarify web content,
expand brand and share success on social media.
Including the
prestigious main feature story in Planning Magazine, PlusUrbia has
become quite the global, national and local media darling.
In the
past 90 days, my work with this firm has gotten lead television stories
in Spanish and English, nearly two dozen major blog stories (including
Curbed), more than one dozen print feature stories (Herald, SOFLA Biz
Journal, Miami Today) and NPR multiple interviews.
We have also
placed a pair of expert op-ed pieces on essential urban design issues
that are important in Miami, but relevant to hundreds of cities around
the nation and beyond.
If PlusUrbia’s designers didn’t create great work, there would be no story to tell.
Thanks PlusUrbia. The partnership has been amazing.
WWW.PLUSURBIA.COM
Showing posts with label Steve Wright Marketing Communications. Show all posts
Showing posts with label Steve Wright Marketing Communications. Show all posts
Wednesday, November 4, 2015
Wednesday, October 29, 2014
CURBED PRAISES PlusUrbia Design

Wynwood Zoning Overhaul Could Bring Residential, Other Stuff
As Wynwood has transformed from an industrial zone, then garment wholesale district, then urban wasteland, art district, and finally actual fully realized neighborhood with shops, restaurants, art galleries, public amenities, and residents, the old industrial zoning basically hasn't... and that's becoming more and more of a problem.
Now, local Wynwoodians are revamping the whole darn thing and, through a community Business Improvement District (or BID) and urban design firm PlusUrbia, drafting a much more suitable master plan/zoning code.. with lots of new things, including residential! Oh, and the City of Miami Planning Board's on board, so to speak, as well. They'll review the plan, both sides will negotiate, and bam! The new Wynwood awaits.
http://miami.curbed.com/archives/2014/10/21/wynwood-zoning-overhaul-could-bring-residential-other-stuff.php
Thursday, October 23, 2014
OCEAN DRIVE MAGAZINE PRAISES PlusUrbia Design
The Residential Future of Wynwood


by sean mccaughan
Long built on spray paint and passion, Wynwood finally lays the groundwork for a residential future.

The architecturally striking 250 Wynwood is the first new residential construction in the neighborhood in over a decade.
Wynwood, the former district of warehouses, garment wholesalers, and light industrial that has become an international street art mecca, is maturing into something else. Galleries and artist studios are being joined by high-end, hip retail and—in the ultimate sign of change—condos. Yes, Wynwood south of 29th Street will soon have something it has seen remarkably little of: residents. And if everything goes according to plan, these new neighbors will be the same young creatives who populate its streets on a daily basis.
A spate of construction is bringing some very sleek new apartments and condo buildings to the area, but the real change will happen under a new, dramatically overhauled neighborhood zoning code currently in the works. Both Wynwood Central, a mixed-use project with 69 rental apartments and a rooftop bar and pool area, and Fortis Development Group’s 250 Wynwood, a condominium with 11 larger units over ground-floor retail, will be the first new residential construction in Wynwood in over a decade. Those will likely be joined by 30 to 40 units in Fortis’s follow-up building next door, 230 Wynwood, that is still in the planning stages.
The architecture of these new projects, of course, is intended to contribute to the unique visual identity of the neighborhood. “We still want to do a little bit of daring architecture,” says David Polinsky, managing director of Fortis, referring to 230 Wynwood’s design, which includes deep balconies with undersides decorated by a group of artists selected by gallerist Anthony Spinello.
Over at Wynwood Central, a giant rooftop sign saying Wynwood will add some nighttime pizzazz and sparkle to the retro industrial look of the area. As the former associate editor of Curbed Miami, Emily Schmall, once quipped, “Can’t you just see the letters now, dancing in the moonlight?”

A rendering of Bazbaz Development’s 2110 North Miami Avenue.
Nearby, Goldman Properties, the company that created Wynwood Walls, is in the early stages of planning a hotel/residential/office mixed-use property, while farther east, two taller residential projects are in the works. Bazbaz Development is doing an as-yet-unnamed building of condo and hotel units on North Miami Avenue, and a luxury apartment building will straddle Enriqueta’s Sandwich Shop (a community stalwart) on NE Second Avenue.
In the face of a blossoming new Wynwood, the neighborhood has banded together to create the Wynwood Business Improvement District. Its aim is to guide Wynwood’s growth and (crucially) draft a rezoning plan with the help of urban planner Juan Mullerat of PlusUrbia Design. “This is the cynical opinion,” says Polinsky, who is director of the Wynwood Business Improvement District and chair of its planning and transportation committee, “but a business improvement district in a way exists because of failed government. It is businesses banding together and assessing themselves for the communal benefit.”

The lobby of 250 Wynwood will demonstrate Fortis Development’s commitment to art-focused design.
When Miami 21, Miami’s progressive citywide zoning code, was made the law of the land, it was with the goal of creating a denser, more walkable, and altogether more urban city. It was the first time the principles of the New Urbanist movement in urban planning had been applied to an entire pre existing city, and it became the master plan of Miami’s urban renaissance. Many complain that Miami 21 is also overly formulaic, with exorbitant parking requirements carried over from the old code, an inferior mass transit system, and has other holes that over time became increasingly large obstacles to progress. Plus, when Miami 21 was designed back in the 2000s, the new Wynwood was hardly more than a glimmer in the late developer and “godfather” of Wynwood Tony Goldman’s eye.
The current zoning code for most of Wynwood keeps residential capped at 36 units per acre and has to be live-work (with more than half the square-footage devoted to “work”). It also has onerous parking requirements, and hotels are only allowed along NW Second and NW Fifth Avenues. Because the zoning was originally designed for industrial use, developers have had to apply for zoning variances for other uses, including residential, creating a disorganized patchwork of rules and regulations, and a mess. A broader solution was clearly needed, and that solution became the Wynwood Zoning Study, which the members of the BID hope will become law. “It’s a set of development regulations…. basically a [neighborhood] business plan morphed into a master plan,” says Joseph Furst, the chairman of the BID board.
Although Wynwood is practically writing its own zoning code to replace Miami 21, the two share the same ideals. Wynwood will be more pedestrianfriendly, less automobile-reliant, and will have more public spaces and mixed uses. Aesthetically, a neighborhood Design Review Board will ensure that new construction doesn’t obliterate Wynwood’s incredibly unique visual identity. Substantially more residential units will be allowed, with a cap on building heights to save Wynwood from that Miami affliction of towering residential-palooza. Hopefully. After the city’s evaluation of the Wynwood Zoning Study, ongoing negotiations between the Planning Department and the BID, and a trip through the bureaucratic roller-coaster, the resulting new zoning may change somewhat, but it will be a road map for the new Wynwood vastly better equipped for the job than the one it’s replacing

The architecturally striking 250 Wynwood is the first new residential construction in the neighborhood in over a decade.
Wynwood, the former district of warehouses, garment wholesalers, and light industrial that has become an international street art mecca, is maturing into something else. Galleries and artist studios are being joined by high-end, hip retail and—in the ultimate sign of change—condos. Yes, Wynwood south of 29th Street will soon have something it has seen remarkably little of: residents. And if everything goes according to plan, these new neighbors will be the same young creatives who populate its streets on a daily basis.
A spate of construction is bringing some very sleek new apartments and condo buildings to the area, but the real change will happen under a new, dramatically overhauled neighborhood zoning code currently in the works. Both Wynwood Central, a mixed-use project with 69 rental apartments and a rooftop bar and pool area, and Fortis Development Group’s 250 Wynwood, a condominium with 11 larger units over ground-floor retail, will be the first new residential construction in Wynwood in over a decade. Those will likely be joined by 30 to 40 units in Fortis’s follow-up building next door, 230 Wynwood, that is still in the planning stages.
The architecture of these new projects, of course, is intended to contribute to the unique visual identity of the neighborhood. “We still want to do a little bit of daring architecture,” says David Polinsky, managing director of Fortis, referring to 230 Wynwood’s design, which includes deep balconies with undersides decorated by a group of artists selected by gallerist Anthony Spinello.
Over at Wynwood Central, a giant rooftop sign saying Wynwood will add some nighttime pizzazz and sparkle to the retro industrial look of the area. As the former associate editor of Curbed Miami, Emily Schmall, once quipped, “Can’t you just see the letters now, dancing in the moonlight?”

A rendering of Bazbaz Development’s 2110 North Miami Avenue.
Nearby, Goldman Properties, the company that created Wynwood Walls, is in the early stages of planning a hotel/residential/office mixed-use property, while farther east, two taller residential projects are in the works. Bazbaz Development is doing an as-yet-unnamed building of condo and hotel units on North Miami Avenue, and a luxury apartment building will straddle Enriqueta’s Sandwich Shop (a community stalwart) on NE Second Avenue.
In the face of a blossoming new Wynwood, the neighborhood has banded together to create the Wynwood Business Improvement District. Its aim is to guide Wynwood’s growth and (crucially) draft a rezoning plan with the help of urban planner Juan Mullerat of PlusUrbia Design. “This is the cynical opinion,” says Polinsky, who is director of the Wynwood Business Improvement District and chair of its planning and transportation committee, “but a business improvement district in a way exists because of failed government. It is businesses banding together and assessing themselves for the communal benefit.”

The lobby of 250 Wynwood will demonstrate Fortis Development’s commitment to art-focused design.
When Miami 21, Miami’s progressive citywide zoning code, was made the law of the land, it was with the goal of creating a denser, more walkable, and altogether more urban city. It was the first time the principles of the New Urbanist movement in urban planning had been applied to an entire pre existing city, and it became the master plan of Miami’s urban renaissance. Many complain that Miami 21 is also overly formulaic, with exorbitant parking requirements carried over from the old code, an inferior mass transit system, and has other holes that over time became increasingly large obstacles to progress. Plus, when Miami 21 was designed back in the 2000s, the new Wynwood was hardly more than a glimmer in the late developer and “godfather” of Wynwood Tony Goldman’s eye.
The current zoning code for most of Wynwood keeps residential capped at 36 units per acre and has to be live-work (with more than half the square-footage devoted to “work”). It also has onerous parking requirements, and hotels are only allowed along NW Second and NW Fifth Avenues. Because the zoning was originally designed for industrial use, developers have had to apply for zoning variances for other uses, including residential, creating a disorganized patchwork of rules and regulations, and a mess. A broader solution was clearly needed, and that solution became the Wynwood Zoning Study, which the members of the BID hope will become law. “It’s a set of development regulations…. basically a [neighborhood] business plan morphed into a master plan,” says Joseph Furst, the chairman of the BID board.
Although Wynwood is practically writing its own zoning code to replace Miami 21, the two share the same ideals. Wynwood will be more pedestrianfriendly, less automobile-reliant, and will have more public spaces and mixed uses. Aesthetically, a neighborhood Design Review Board will ensure that new construction doesn’t obliterate Wynwood’s incredibly unique visual identity. Substantially more residential units will be allowed, with a cap on building heights to save Wynwood from that Miami affliction of towering residential-palooza. Hopefully. After the city’s evaluation of the Wynwood Zoning Study, ongoing negotiations between the Planning Department and the BID, and a trip through the bureaucratic roller-coaster, the resulting new zoning may change somewhat, but it will be a road map for the new Wynwood vastly better equipped for the job than the one it’s replacing
Read more at http://oceandrive.com/living/articles/the-residential-future-of-wynwood#bcHtKGGQuk5Zx8DU.99
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