FOR PEOPLE WITH DISABILITIES
I’m a sucker
for filling out online “tell us how we did” surveys.
I’m not
talking about nominating myself for dozens of unwanted daily emails, I’m
talking about responding only to customer service surveys that more frequently
contact you after everything from a gourmet meal to a trip to the dentist to a
mom and pop shop that supplied an out of print book via Amazon.
All of these
have an additional comments window and this is more important to me than all
the “strongly agree…to strongly disagree” comments combined.
My
additional feedback, as the spouse of person who uses a wheelchair for
mobility, is always disability equity-related.
I tell the
firm to:
Recruit and hire
people with disabilities
Ensure that
all focus groups are convened with people with a wide range of disabilities
If a place
had a great lobster roll, but all high top seating – I tell them we will never
return till it has accessible tables
If a place
has nice, wide aisles, automatic doors and employees that are trained to accommodate
without making a big production – I tell that store that I will drive an extra
10 miles to vote with my dollars there
If it is
something techie that I bought, I give feedback that states that engineers without
a disability CANNOT, no matter how smart they are, anticipate the good, bad and
ugly of product design and its impact on people with a wide range of mobility,
visual, hearing and cognitive disabilities
Over time, I
we can teach companies that everything they do, from R&D to multiplatform
marketing – MUST involve people with a wide range of disabilities
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