WILL BE
WON BY STRONG STORYTELLING
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| Great storytelling is as timeless and successful as the Great Pyramids |
I have had
three careers – all shaping me as a great harmonizer of RFP/LOI/RFQ submissions.
I
have been a Pulitzer-nominated reporter, senior urban policy advisor for the
chair of the Miami City Commission and expert professional services marketer
for Urban Design, Planning, Transportation Engineering, Architecture, Sustainability and Landscape Architecture firms.
I know how
to harmonize complex information into concise and compelling submissions that technical
review committees love.
I have also learned what makes them toss your wordy,
jargon-filled submission package to the side while they read your competitor’s
response cover-to-cover.
It’s all
about a clear narrative filled with seamless storytelling that paints a vivid
picture of your team, its experience and why you are by far the best match for
the job.
Sharing the
technical expertise of engineers, architects, planners, inspectors, economists,
scientists and other experts is crucial.
But far too
many firms submit proposals in the words of those experts.
They are good
people -- brilliant in the field and studio – but THEY
ARE NOT WRITERS.
The days of
getting shortlisted – based on great reputation and contacts but a mediocre
submission – are done for months, maybe a year.
Your
full-time marketers are working remotely, juggling kids at home, health
concerns, grocery store lines and the chaos of not being about to produce
graphics and contact as a team and physically present project managers and
senior staff.
That is why
your firm needs my expertise. I catch
things that are redundant, gaps in the narrative, paragraphs or sections that
give conflicting numbers or methodologies.
Let’s talk
about how I can, at very cost-effective rates, keep your capture rate for major
projects high – even in these times when the world feels upside down.
Phone me at
305 776-3231. Email stevewright64@yahoo.com
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| Spanning the globe, staying energized and creative to tell your story |
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