THE POWER OF INCLUSION ON MAIN STREET (Part 9)

MAIN SPOTLIGHT: THE ADA AT 30

Spending money to create inclusive spaces makes sense for businesses because it can helps capture a bigger market segment. 

The CDC says upwards of one in four people will experience some level of disability in their lifetime. I know small businesses that spend tens of thousands of dollars on marketing plans aimed at capturing less than five percent of a new market segment.

And it’s money well spent. 

Now, imagine capturing the many billions of dollars of disposable income within the disability community – which includes their spouses, children, parents, friends, caregivers, healthcare professionals and colleagues.