Based in Birmingham Michigan, he has consulted on more
than 1,000 projects spanning all 50 states, including retail evaluations of all
design, planning, parking, signage, management and policy issues to improve the
shopper experience and improve sales.
“DDAs are essential for competitive
shopping districts, especially now. Cities without DDAs will face a
slower recovery than others,” he said of development authorities.
“DDAs can
offer marketing for restaurant carry-out, on-line shopping and especially their
service businesses.
He said DDAs throughout the nation
must prepare extensive post-recession/pandemic marketing plans to launch the
moment things start to return to normal.
To endure the crisis, Gibbs said landlords
must offer free for several months and then reduce rents to 10 percent of gross
sales.
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