Tuesday, June 9, 2020

COMMERCE IN THE TIME OF CORONAVIRUS -- Part 22

Main Streets, Business Improvement Districts and Downtowns Lead the Way
“This means that you need to make restaurant take-out more than a commodity.  

It needs to offer an emotional reprieve from the isolation we're all experiencing,” he said.   Can you bring the meal to their car curbside in a unique way?  

Guests are looking for a human connection and a reason to smile.  You can do that while still delivering a predictable and consistent experience.”

Kennedy Smith is a Senior Researcher with the Independent Business Initiative at the Institute for Local Self-Reliance, a non-profit that champions the need for humanly-scaled institutions and economies. 

She said Congress, state and local governments, foundations, civic institutions, crowdfunders and customers must get cash to small, locally owned businesses to keep them afloat – because most have less than a month of cash reserves on hand.

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